11.2019 – present

• Lead the creative direction and development of integrated brand experiences, digital products, and communication solutions for startups, SMEs, and global enterprises, including DAX40 clients across automotive, mobility, technology, energy, and corporate sectors.
• Transform strategic insights into compelling concepts, visual identities, and user-centered digital experiences that strengthen brand positioning and improve customer engagement across multiple touchpoints.
• Drive end-to-end design processes, from initial research and strategy development to concept creation, prototyping, design systems, and final implementation.
• Develop and evolve brand identities through typography, visual languages, color systems, imagery, motion, and comprehensive brand guidelines, ensuring consistency and scalability across platforms.
• Design intuitive digital products and interfaces, creating wireframes, prototypes, and scalable UI systems in Figma with a strong focus on usability, accessibility, and seamless user experiences.
• Provide creative leadership and hands-on design expertise across multidisciplinary teams, collaborating closely with strategy, product management, UX, development, and account teams to deliver high-quality solutions.
• Act as a trusted design advisor for clients, leading workshops, presenting strategic concepts, facilitating decision-making, and guiding projects from vision to execution.
• Oversee the creation of visual assets including illustrations, iconography, motion design, and digital content to enhance product experiences and brand storytelling.
• Establish design processes and quality standards while mentoring a team of three designers through feedback, knowledge sharing, and collaborative problem-solving.
• Successfully delivered 50+ branding and digital design projects, helping organizations enhance their market presence, improve user experiences, and establish cohesive design systems across channels.

10.2017 – 02.2018

03.2013 – 10.2017

VISUAL COMMUNICATION

11.2019 – present

• Lead the creative direction and development of integrated brand experiences, digital products, and communication solutions for startups, SMEs, and global enterprises, including DAX40 clients across automotive, mobility, technology, energy, and corporate sectors.
• Transform strategic insights into compelling concepts, visual identities, and user-centered digital experiences that strengthen brand positioning and improve customer engagement across multiple touchpoints.
• Drive end-to-end design processes, from initial research and strategy development to concept creation, prototyping, design systems, and final implementation.
• Develop and evolve brand identities through typography, visual languages, color systems, imagery, motion, and comprehensive brand guidelines, ensuring consistency and scalability across platforms.
• Design intuitive digital products and interfaces, creating wireframes, prototypes, and scalable UI systems in Figma with a strong focus on usability, accessibility, and seamless user experiences.
• Provide creative leadership and hands-on design expertise across multidisciplinary teams, collaborating closely with strategy, product management, UX, development, and account teams to deliver high-quality solutions.
• Act as a trusted design advisor for clients, leading workshops, presenting strategic concepts, facilitating decision-making, and guiding projects from vision to execution.
• Oversee the creation of visual assets including illustrations, iconography, motion design, and digital content to enhance product experiences and brand storytelling.
• Establish design processes and quality standards while mentoring a team of three designers through feedback, knowledge sharing, and collaborative problem-solving.
• Successfully delivered 50+ branding and digital design projects, helping organizations enhance their market presence, improve user experiences, and establish cohesive design systems across channels.

10.2017 – 02.2018

05.2016 – 05.2017

03.2013 – 10.2017